Top 5 Fashion Games Performance in Middle East Q3 2022

Throughout Q3 2022, the top 5 fashion games in the Middle East showcased varied performance metrics on a unified platform. Here’s a closer look at their weekly downloads, revenue, and active user trends.

Hair Tattoo: Barber Shop Game from AI Games FZ saw a notable fluctuation in weekly downloads, peaking at 132K in mid-July and ending the quarter with around 48K. The game experienced a modest revenue increase, reaching up to $20 in the second week of July, while weekly active users grew from 85K at the start of the quarter to a consistent 271K by the end of September.

Dream Wedding! by MagicLab began the quarter with 91K downloads, but this number gradually decreased, dropping to 26K by the end of September. The game's weekly active users followed a similar trend, starting at 182K and reducing to 96K. Revenue was minimal, with a slight increase to $2 in mid-August.

Fashion Show: Dress Up Games by Ngoc Pham Thi maintained a steady download rate of around 29K at the beginning of the quarter, which tapered to 20K by the end of September. Revenue fluctuated slightly, peaking at $256 in mid-September. Active users showed a decline from 55K to 45K during the quarter.

Hair salon! by YovoGames saw a significant increase in downloads, starting at 5.8K and reaching a peak of 48K in mid-August before settling at around 18K by the end of the quarter. Active users mirrored this trend, rising from 21K to a high of 92K in mid-August and concluding the quarter at 56K.

Hair Dye! from Crazy Labs experienced a steady download rate, with weekly downloads peaking at 24K in mid-July and ending the quarter at 13K. Active users saw a rise from 65K to 86K mid-quarter before stabilizing at around 60K by the end of September.

For more insights into the performance of these apps and other fashion games, visit Sensor Tower.